Purchasing clothes for the time a woman's body changes dramatically during and after pregnancy is costly both to bank balances and the environment, so For the Creators offers high-end, high street maternity and post-natal wear to rent. Often, women are forced to buy affordable fast-fashion for this period because they're not going to wear these clothes long-term, so rental allows them to wear high-quality clothes without making the purchase. Items are kept for 21 days and then repaired, re-rented or recycled.
Monthly rentals.
Platform to buy pre-loved.
Production
Pieces come from a range of high-end brands.
Use
A rental scheme for maternity clothes means fewer items go to landfill because they're only worn for a short period. Items are shipped in reusable RePack packaging for free and can be enjoyed for 21 days.
Closing the loop
Items are re-rented, repaired or recycled when sent back. As well as renting, women can sell and buy pre-loved maternity pieces on the platform.
