What if

the stories of products
were in the open? our economy would think
and act in circles? there was a price tag for
the environmental footprint? we’d value the products
around us more? the farmers market
was also on the web?

Meet Ecular. A platform that visualises emissions, transport routes and more, for a sustainable and circular economy.

Ecular has received early funding from the City of Vienna

Ecular has been highlighted by Austrian public radio station Ö1

A digital profile allows consumers to learn about all the steps of production, making prices, emissions and locations transparent and open.

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In public beta
see a preview by choosing a product above

The Ecular score is an aggregate number that measures emissions, circularity of the product lifecycle and commitment to transparent production.

In development

The Ecular label on a product indicates commitment to circular values, sustainable production and transparent processes.

On the roadmap

Receive regular updates on our progress and shape Ecular with your feedback.

We’re looking for producers, investors and scientific advisors who share our vision of a more circular economy.